There is no point in creating a website unless you have thought about how you are going to get visitors. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. Put all of your efforts into getting as much traffic as you can from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engines make money through presenting searchers with answers they are looking for. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. More users returning, means more popularity and more sales. Your task is to work to achieve similar goals for your web pages.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.
So how do you do this?. There are two methods that you can use. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).
From a search engines perspective there are only keywords and key phrases without these content on the Internet simply doesn’t exist. Keywords tell the search engines what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. Search engines calculate the position of a web page in a returned list of results by measuring the authority and number of backlinks to each page.
Back links are critical to the quality of the search engines perception of your web pages.
Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. Users will follow links they find in content if the back link is labelled with relevant text. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Back links can vary in value.
Web pages with back links from authoritative pages acquire authority in the eyes of the search engines.Significantly authoritative web pages can pass some of their authority through the back links to your page.
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