What back links mean to your position in the search engine results

backlink

Before putting any effort whatsoever into creating any web pages you should have considered how you intend to get people to visit and ‘consume’ your content. Be it selling a product or service or conveying an opinion or information you want to get attention and this means getting traffic. Put all of your efforts into getting as much traffic as you can from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.

Search engines stay in business by understanding what the user are searching for and delivering relevant results. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. The more often the searchers return the greater the search engines fortunes. The challenges are the exactly the same for you and your website.Acquire users and keep them coming back.

So what is it you need to do?. You have two options and you can use both. You can work hard to produce very good content and publish it on your web pages or you can advertise using methods such as Pay Per Click or Google Adwords.

Search engines see nothing but keywords or key phrases everything else on the Internet is invisible. The user typing a keyword or phrase into the search engine starts the search process. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links determine the fate of a web page and are a key consideration.

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Back links that are appropriately named in web pages are more likely to be clicked on by users. The text label on a back link is often commonly called ‘Anchor Text’ and is used by search engines in the algorithms that determine back link value. Whilst all back links are of value some are more valuable than others.

The authority on the page from which a back links originates can influence the potency of the link to your web page.The more authority a web page has the more authority is passed on to you.

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